Browsing: gamification

News
The dirty secrets of gamification
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The dirty secret of gamification – which chairperson of our Game Developers Association Stephen Knightly defines as using game thinking and mechanics to engage customers and users – is that the psychology is nothing new. The good news is it still works.

News
Spark games the system—UPDATED
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Marcomms folk are a competitive bunch. Always fighting over clients/awards/staff. And, in many cases, that competition is often a good thing for the quality of ideas, which is why PHD and its local outpost Spark Group are set to launch a new global operating system that taps into elements of gamification and crowd-sourcing to “encourage participation and collaboration” among the 2,500 staff across the Omnicom-owned group.

News
Get your game face on for the G-Lab
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The gamification of marketing and branding is here to stay. According to M2 Research, corporations spent USD$100 million on gamification in 2010, with that figure expected to rise to $2.8 billion by 2016. That’s a serious amount of cash—and a serious amount of fun and entertainment. So if you feel the time is ripe for you and your brand to jump in and explore this new marketing trend, Gamedojo (in partnership with Idealog and NZ Marketing) is putting on The Gamification Lab, which is to be held on two consecutive half-days, 26 June and 3 July.

News
Oh Snapr! Kiwi app set to kick off ‘the world’s biggest photo fight’
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Snapr, a Kiwi-conceived free photo sharing and geo-tagging app has made a bit of name for itself after being given some cash by New Zealand Trade and Enterprise, endorsed by Microsoft and used to show the glamour shots during New Zealand Fashion Week. Now it’s added a dose of the digital marketing term du jour—gamification—to the recipe with a photo sharing game called Capture the Flag that’s captured the attention of some major Kiwi brands. 

Awards/events
Know your gamification
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If you’re confused as to what exactly gamification is, the term refers to an industry that brings together game mechanics and marketing to create engagement and solve problems.

But don’t take it from us. Thanks to CAANZ Digital Leadership Group, world-leading authority on gamification, Gabe zicherman, is heading to New Zealand where he will discuss how game mechanics and funware can transform marketing, product development and operational processes.