Yesterday we looked at Tinder’s disruption of the online dating market, today we look at a new dating site promoting itself as a more respectful alternative to the app. Love our loathe Tinder no one can deny it has a reputation for being a less wholesome form of dating. Rather than being matched through similar interests or the calibre of one’s personality, superficially, it’s based on aesthetics in the form of the user’s best selection of Facebook pictures. Three young innovators are looking to change that, with their own matchmaking creation called Do Good Dating, which would see the mutually interested parties getting to know each other by undertaking community work together. And only three days after its launch, the site already has over 600 sign ups.
Browsing: Fiona Kerr
Following on from the success of Meat, the Image Centre publishing group has now launched Toast! magazine in collaboration with Liquorland. The first edition of the quarterly content marketing magazine was released in early January, and over 105,000 issues have already been distributed throughout New Zealand.
Watties’ ‘Food in a Minute’ has been running for 16 years, and it hasn’t changed much in that time. But it’s just launched a national, multi-channel campaign to celebrate its new look and modified focus.