articles tagged 'EMANZ'

EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

  • Experiential
  • February 3, 2015
  • StopPress Team
EMANZ chair Mark Pickering on Fairfax and NZME joining the experiential game

Following this week's announcement that NZME had established events and experiential divisions and since Fairfax made a similar move last July, StopPress contacted Mark Pickering, the chair of the Experiential Marketing Association of New Zealand (EMANZ), to share his thoughts on how these moves might impact the Kiwi experiential market.

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Winning in real-life: Mark Pickering's experiential entry tips

  • Experiential
  • July 8, 2014
  • Mark Pickering
Winning in real-life: Mark Pickering's experiential entry tips

As the gongs from the recent Cannes award nights get cleaned of their champagne and finally take their place in agency and client boardrooms across the country and a new round of New Zealand awards begins, Mark Pickering offers some tips on putting together an award-winning experiential entry. PLUS: three of his favourite experiential campaigns.

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How far we have come: Mark Pickering on the rise of experiential

  • Experiential
  • December 5, 2012
  • Mark Pickering
How far we have come: Mark Pickering on the rise of experiential

As another busy summer of brand activation looms in New Zealand, EMANZ chair Mark Pickering reflects on the state of experiential marketing in New Zealand.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
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Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Movings/Shakings: 22 June

  • movingsshakings
  • June 22, 2012
  • StopPress Team
Movings/Shakings: 22 June

Anna Gervai joins JWT, a couple of changes at DB, Sarah Fenton moves up the Yahoo! chain, Vodafone gives Jane Wilson a call, Stephen Williams joins Adcorp, Senate adds a pair, Hypermedia adds Hobday, Terabyte Interactive gets the nod in AUT Excellence in Business Support Awards and the EMANZ crew wag chins.

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Cracking the moral code: Rich Adams on how to keep experiential marketers in line

  • Marketing
  • October 6, 2011
  • Rich Adams
Cracking the moral code: Rich Adams on how to keep experiential marketers in line

Over the years it’s evolved under many different names, from field marketing, brand experience and even experimental marketing. But experiential marketing is finally beginning to establish itself as both a name and a discipline in its own right in New Zealand marketing circles. And this is giving rise to the trend for guerilla marketing techniques, live stunts and a variety of other non-permission based campaigns. As these become more commonplace, we’ll see these activities get closer and closer to the mark of what is and isn’t acceptable. So is self-regulation the right answer?  

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Shifty business...

  • Digital
  • July 7, 2011
  • StopPress Team
Shifty business...

... as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.

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Measurable AND memorable: Mark Pickering on the benefits of experiential

  • Media
  • February 9, 2011
  • Mark Pickering
Measurable AND memorable: Mark Pickering on the benefits of experiential

As a practitioner of a new form of marketing I am faced with the question we all confront in this industry: can I convince clients that experiential marketing can be measured effectively and deliver meaningful ROI and value for spend?

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Survey to slice marketing pie as PR and experiential types question their worth

  • Marketing
  • December 6, 2010
  • StopPress Team
Survey to slice marketing pie as PR and experiential types question their worth

After delving into the murky waters of PR measurement earlier this year, the CAANZ Marcomms Leadership Group, along with the Marketing Association and New Zealand online research company Buzz Channel, is now aiming to find out how much of the marketing pie the PR and Experiential realm has by conducting a nationwide survey.

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