2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
Advertising is an industry constantly focused on finding new ways to bedazzle and charm consumers. But in reaching too far into the digital hat, David Thomason reckons advertisers might be losing grip with what made the show effective in the first place.
TRA head of strategy Colleen Ryan is takes a look at 111 years of rugby and the recent All Blacks loss’ to Ireland to see how marketers can better predict the future behaviour of customers.
It’s been a year of unexpected outcomes in the sporting world and now in the US as voters turned out for Donald Trump to elect him as president. But even with such a support for Trump, the polls didn’t see it coming. Perhaps they should have taken guidance from the animals who tapped, ate and sniffed Trump more than they did Clinton. A Siberian polar bear named Felix, an Indian fish named Chanakya, a Chinese monkey named Geda and a group of puppies all proved a better informant than the polls when predicting the win. So where did it go wrong for the polls? We talk to to a group of New Zealand researchers about the validity of polls and how the prediction method could be improved.
Tower Insurance has a new agency for data-driven marketing in Twenty, which, since the beginning of the month, has been working on the insurer’s data, data insights, customer strategy and direct-to-consumer acquisition marketing.
New Zealand based social media analytics and listening platform Zavy has announced its agreement with DataShift that will provide direct access to data from 1.59 billion active Facebook members to help improve brand performance on social media.
Data is, as they say, big. It’s everywhere. We’re all creating it all the time. And within all the data are stories. Millions and millions of stories. And to help us make sense of those stories, a new breed of data visualisation from the likes of Pitch Interactive’s Wes Grubbs has arisen to deepen and broaden our understanding of the world around us. PLUS: some of our favourite data visualisations.
Rob Limb argues that while the terms ‘precision’, ‘predictability’, ‘fact-based decision making’ and ‘real-time contextual automation’ are thrown around freely, marketers should still be focusing on the customers behind the numbers and ad tech.
There’s nothing more satisfying that than a good graph that shows trends over time and Bloomberg, one of the many media organisations focusing more on data journalism, has knocked it out of the park with a recent infographic that tracked the pace of social change in the US by looking at how long it took for inter-racial marriage, prohibition, women’s suffrage, abortion, same-sex marriage and marijuana tobe legalised.