Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his experience on both sides and dishes up advice on working better together.
Earlier this year, in an effort to encourage the entrants of the Winston Fletcher Fiction Prize to write freely, the competition organisers released a quirky campaign that places typical client feedback alongside the covers of three famous works of fiction. The targets of client dissatisfaction in this case are Salman Rushdie, Scott F Fitzgerald and Joseph Heller, and the comments in each instance criticise the very aspects that make their books so enduring.
Following on from Auckland Council’s appointment of DDB as its lead agency, Goodfolk has been appointed the digital communications agency and Alt Group will be responsible for arts and culture communications. This announcement brings the long-running process to an end, and gives the agencies until the next mandatory RFP process to work with the Council. PLUS: Goodfolk wins Fletcher Building account.