articles tagged 'Bob Parker'

'Australia, I want one of your big things': Parker takes the lead as Christchurch appeals to the disappearing Aussies with quirky mockumentary

  • Marketing
  • September 27, 2012
  • Ben Fahy
'Australia, I want one of your big things': Parker takes the lead as Christchurch appeals to the disappearing Aussies with quirky mockumentary

After a tender process that ended up attracting over 50 submissions, Sydney agency Iris was chosen to lead Christchurch and Canterbury Tourism's push to bring Aussies back to the region after a 43 percent decline in visitor numbers since the earthquake. And it has launched a campaign based around a series of long-form mockumentary episodes, with Mayor Bob Parker playing on Australia's love of oversized novelty structures and real-time images used to show how far the city has moved on.

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Strategy's Share an Idea gets international co-creation plaudits

  • Creative
  • November 28, 2011
  • StopPress Team
Strategy's Share an Idea gets international co-creation plaudits

Strategy Design and Advertising and the Christchurch City Council's Share an Idea campaign, which involved the community piping up about the redevelopment of the Central City following the earthquakes, was the unanimous overall winner of this year’s Co-Creation Award—and it's the first time the Netherlands-based Co-Creation Association has given it to a campaign from outside Europe. 

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Change spared...

  • Digital
  • October 24, 2011
  • StopPress Team
Change spared...

...as More FM welcomes a new breakfast trio, Christchurch mayor Bob Parker gets something to smile about, Young & Shand add two more to the growing flock, Adshel appoints an interim chief exec, ZenithOptimedia sends one of its own to China and Phantom Billstickers moves its HQ north to Grey Lynn. 

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