Browsing: Bay Audiology
Sometimes a single insight is all it takes to transform an entire business. For Bay Audiology it was the realisation that families are divided by hearing loss and that audio technology can be the thing that brings them back together.
September proved to be the month of storytelling, with many high quality adverts on our screens and Colmar Brunton finding the New Zealand public unable to pick a favourite out of New World’s ‘Little Garden’ and Bay Audiology’s ‘Hearing check’. In the end, the consumer research firm succumbed and gave both adverts September Ad Impact Awards.
While some could probably think of nothing better than a bit of silence, having to do without your favourite sounds forever is a different kettle of fish. So, to show what role sound plays in people’s lives, Bay Audiology, Shine and Exposure’s Kevin Denholm have taken a charming—and very Kiwi—look at how customers can keep ‘hearing the things you love hearing’.