Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City's Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.
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Auckland Airport is inviting ‘full-service’ agencies or agency groups to register their interest to be its lead advertising agency partner.
Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it's set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.
Changes at DDB, Carat, ASB, Snakk, Nielsen, Auckland Airport, Darkhorse and Provoke.
Bullseye's Moments campaign, which sees Auckland Airport arrival and departure experiences shared in photo and video, played a part in its business director securing a Sitecore award for digital strategy.
Christchurch Airport is no longer the sole airport listed in APN Outdoor New Zealand’s ledger, because the company has just announced that it has won the Auckland Airport account.
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BMW's promotion of the new X5 is a case study in why there's no substitute for local — and for getting hands on in our country air, complete with a whiff of dung.
DB's new marketing director, changes at Lion, DraftFCB recognised as one of the country's best workplaces, Cooney heads for Swaytech, Media Design School grads go fulltime at Sugar & Partners, Marc Ellis swaps More for less and Auckland Airport brings a digital boffin into the fold.