In this week’s Ads@6, we’re taking the simplistic, overly repetitive yet highly effective Auckland Glass approach: *smash* StopPress *smash* StopPress. *smash* StopPress. If it’s about ads, call StopPress. We’ve only just recovered from the horror that is the Foreno tapware TVC. The happy wife gauge may be high. But so is the ‘wow, that’s a really crap ad’ gauge. And how ’bout that Sydnicity?
A virtual cornucopia of televisual commercial messages for your perusal. In the tick category, the new ANZ campaign has a bit of a laff at the expense of others (and also gets empathetic, claiming to understand what its embattled customers have to put up with); McDonald’s push into the family dinner market with a lying father; and, advertising a product that’s renowned for fairly boring adverts, Panasonic’s heatpump ad is a breath of fresh fantastical air. In the cross category, South Australia tourism decides to bore its audience into coming for a visit.
Your weekly feast of evening advertising gluttony is served. And, as per usual, the ads on offer range from the sublime, like the new Vodafone Talk campaign, to the ridiculous, like Expol, which continues its run of innuendo-filled groaners.
For this week’s fix of Ads@6, we’re sad to report the absence of two notable days of the week â Friday and Sunday. Come Easter, even days of the week deserve a little time off. But fear not, that still leaves plenty of other days of the week for your commercial fix.
Ads@6, where the name says it all. No pithy comment this week. StopPress has got a hangover.
This week in the Ads@6, the Suzuki Swift is apparently still the one. And the ad is definitely still the one that will make you scratch your own eyes out. Protex follows suit with an ear/eye-scratchingly bad jingle of its own. Perhaps John Rowles should think about becoming a consultant following his famous victory in the Great New Zealand Twitter jingle survey recently. Â
So many ads@6, so little time. Sam Neill leaves his Central Otago grapes unattended for a bit and pops up on screen with Raymond for some Kiwibank backpatting, courtesy of endorsements from ‘The Media’, in the ‘Kiwi Thinking’ campaign; NZTA’s new spot laughs in the face of Father Time; and tank enthusiasts rejoice, because the long-awaited Tank Collection is available now.
This week on ads@6, finally we get to see Mark Ellis attacked by gigantic mosquito’s thanks to HRV; Tower shows us what a petrified man looks like when he ignores a phone call from his wife; a clever Toyota Hybrid Camry ad gives you a glimpse into how …
This week on ads@6, a grown man lives out his childhood dream and finally gets his woman by dressing in a spiffy white sailors suit, courtesy of Lotto; talking toothbrushes (a favourite in toothbrush advertising) and can we have a show of hands for Webjet? Just two hands will …
This week on ads@6, David Tua locks horns with the Blues for Rebel Sport. Next up: Tua vs Chabal;Â pity about that Whitney Houston concert; and the Creme Egg Goo Therapy campaign taps into the undying human love for slow motion. What humans don’t like are shrinking confections made of orang-utan oil. Whittakers chocolate, on the other hand, very much enjoys telling consumers about such things and has even put together a TVC about Cadbury’s recent takeover by Kraft.
To celebrate the weekly arrival of Ads@6, Vincent Heeringa, esteemed publisher and gadabout, has penned a song: “Ads@6/Ads@6/Oh how we love you Ads@6/Studies have shown/And experts agree/that a surprising number of viewers seem to like them more than the actual news/”. Nice isn’t it. Best use of fingers in an ad this week goes to Webjet. And Westpac features on the list of big ad spenders, which is a good enough excuse to link to this rather boganic financial promotion.
A plethora of crepuscular television advertising brought to you by the good folks at Adstream. Ads@6 is best served lukewarm and goes perfectly with lasagne toppers, corn chips and a vigorous session of Zumba. Zumbaaaa! Good to see ‘The Dictator’ splashing out on a new tourism campaign with a rather enticing TVC by the Sydney office of Flying Fish for Barnes, Catmur and Friends (although Monocle, that venerable, besuited, smoking jacket-wearing gentleperson of the monthly magazine world, recently dished out an upper class burn by claiming that countries need to sell themselves with the right words “and Fiji Me are definitely not the right ones”).
Hey Ads@6, whaddya been up to? What’s that, you’ve recorded all the commercials during the first ad break of the 6pm news on both major TV channels so that everyone in the marketing and communications industry can see who’s paying for the expensive, primetime spots? Well, that’s very nice of you. Sorry, what’s that? Adstream, a one stop shop for all of your TV, print, radio and workflow solutions, is the new sponsor of Ads@6? Well, that’s very nice of them. Alright, have a good weekend. See you next week. Don’t go changin’.
“Did you miss me? You did, didn’t you. That’s a rhetorical question. I can see that you missed me by that look in your eyes. Well, I missed you too,” said a sentient Ads@6 to its followers after returning for the first time after the holiday break with an impressive tan.
Behold! The last ads@6 of the whole decade. Please don’t cry, because we’ll be back next year with more ads than you can shake a very large stick at.
We don’t mute the ads. Or fast forward through the ads. We record the ads. At six.
All the big ones collated for your viewing delectation. The new 2 degrees ad elicits a chortle. And, rejoice, no more macarena.
Biggest viewing nights this week were Tuesday: 578,060 for One News and 357,560 for 3 News and Thusday: 601,990 for One News and 378,510 for 3 News.
Best night this week was Monday 12: ONE News had 632,800 viewers and 513,790 for 3 News.
In a New Zealand first, StopPress has collected all the weekâs most expensive TVCs into one handy place: here. Why? Not because theyâre good. Some (arise, Sir Harvey Norman) are something else. But hey, when youâre spending so much so often, it pays for us to listen …
