Marketers’ minds have remained fixed on marketing measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
It has become familiar experience for internet users to be followed around the internet by a shoe, watch or fem-suit. Retargeting, for the most part, has become part of the online experience, and it’s now set to become even more prevalent with news this week that AdRoll would be extending its retargeting capabilities to email through a new service called SendRoll. The question, however, is whether we really need any more emails.
While Christmas decorations are already being put up in retail stores, AdRoll’s Cat Prestipino warns that Kiwi marketers might be overlooking the importance of planning their digital activities in advance.
Choosing an adtech partner isn’t easy, as Trustpower’s Wayne Ramshaw explains. Here’s why he settled on AdRoll.
Adblocking. Viewability. Attribution. You don’t have to look far to find marketers scratching their heads as they ponder at least one of these topics. So to find out a little bit more, StopPress recently took a stroll through the ad tech maze with AdRoll’s managing director Ben Sharp and lead solutions consultant Josh Moses.
The advertising landscape is changing constantly as marketers need to come up with new ways to attract an audience that will no longer respond to your classic 30-second TVC and a billboard. The AdRoll 2015 ANZ State of the Industry Report is out and reveals what marketers think of their ever-evolving profession as well as what their views are on the future of digital advertising.
This week, AdRoll’s Ben Sharp looks at why creativity is integral to an effective programmatic marketing strategy.