A StopPress exclusive series. Each month Kantar presents the Ad Impact Award to a brand making a big impact with their marketing efforts.
Kantar has named Colgate as the Ad Impact Award winner for June, recognising the toothpaste brand for its new campaign, ‘Smile strong’.
Wattie’s latest creative, ‘It’s Wattie’s you need’, is rooted in comfort, familiarity and everyday convenience.
McDonald’s new campaign turns a functional product behaviour into a moment of spectacle to secure the April Kantar Ad Impact Award.
Jack Link’s “Feed Your Wild Side” stands out for its ability to balance entertainment with clear message delivery.
For years, the industry has argued about creativity versus effectiveness as if they sit on opposite sides of the table. They don’t.
Kantar says Meadow Fresh’s Fantasy Herd is a perfect case study in what modern creative effectiveness looks like.
Turners’ “Tina’s Road Trip” has won Kantar’s 2025 Supreme Ad Impact Award for its catchy, rhymed song that celebrates Kiwi culture.
Kantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
AA Insurance’s ad campaign, ‘The Home Intruder’, featuring a CGI seal, has won the Kantar Ad Impact Award for September
Toyota’s new campaign is a clever spotlight on the brand’s dominant presence across Aotearoa, showing that there’s a Toyota for everyone.
Dettol receives the Kantar Ad Impact Award for July for its latest campaign, ‘Spread the love, not the germs’.
Tower Insurance’s latest ad, featuring Miss Takes, Miss Haps and Miss Fortune – personifications of life’s unexpected mishaps – won Kantar’s June Ad Impact Award.
Turners Cars latest campaign receives the monthly award for the way it showcases the brand’s unique identity and connects with Kiwis.
Subway has been awarded Kantar’s monthly ad award for its ‘Try the new Signature Menu’ campaign, commended for its bold branding and visuals.
Heineken’s ‘0.0 Reasons Needed’ campaign has received Kantar’s March Ad Impact Award for the way it shines light on changing social norms.
The first Ad Impact Award of 2025 goes to KitKat for the way it has refreshed the iconic “have a break, have a KitKat” with a fun & relatable narrative.
2024 seems to have been the year of local heroes, with nine of the Kantar Ad Impact Award monthly winners coming from home-grown brands.
Kantar’s November Ad Impact Award goes to Lego for its highly enjoyable Christmas ad, ‘Cataclaws is coming to town’, which brings the holiday fun to life.
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, a simple, yet fun story.
Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’, an impactful and well-branded ad looking at EV ownership.
Kantar’s August Ad Impact Award goes to KFC for ‘The power of KFC’, well branded and refreshingly distinctive, it delivers significant levels of enjoyment.
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. It follows Bjorn, a city dog and his first trip to the farm.
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’, which takes us through the excitement of a betting moment with their mobile app.
Kantar’s May Ad Impact Award goes to Whittaker’s for the latest Chocolate lover’s instalment ‘Pantry Piece’, for its storytelling, insights and brand love.
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’.
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos,…
Kantar’s first Ad Impact Award of the year goes to Wonky Box, introducing us to the brand and its ‘odd bunch’ fruit and vegetables.
Four Square takes the crown with ‘The Kings Feast’, beating Hellers and a Meadow Fresh campaign featuring Kiwi basketball star Steven Adams.
Coca-Cola’s heartwarming new Christmas campaign “The World Needs More Santas” has won the Kantar Ad Impact Award for November.
Kantar’s October Ad Impact Award goes to Meadow Fresh for its latest campaign featuring basketball star Steven Adams.