articles tagged 'ad'

FCB spells it out for Massey University

  • Advertising
  • September 23, 2016
  • StopPress Team
FCB spells it out for Massey University

FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.

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Heineken gets Guy Ritchie to direct its epic new TVC

  • PopPress
  • September 13, 2016
  • StopPress Team
Heineken gets Guy Ritchie to direct its epic new TVC

Heineken has launched a new TVC for the UEFA Champions League dubbed ‘Prep Talk’, shot by award-winning director Guy Ritchie.

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Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models

  • Advertising
  • July 13, 2016
  • StopPress Team
Kill the lights: Samsung uses nightlife to show off the possibilities of its latest smartphone models

Samsung has launched the second iteration of its local campaign via Colenso BBDO, following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Warning: mobile ads may kill you

  • PopPress
  • April 14, 2016
  • StopPress Team
Warning: mobile ads may kill you

Adobe brings to light the dangers of mobile ads, suggesting they are just as lethal as a snakebite.

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Hyundai tells Kiwis to ‘Get lost’ with the release of its new Tuscon

  • Advertising
  • October 5, 2015
  • StopPress Team
Hyundai tells Kiwis to ‘Get lost’ with the release of its new Tuscon

Hyundai has launched a new campaign for its latest Tuscon model with a TVC featuring a young girl who urges Kiwis to ‘Get lost’ in New Zealand. Hyundai is blowing the same horn it has for a while, pushing its family-sized vehicles by promoting family-fun time.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

If this doesn't make you want to buy shoes, what will?

  • News
  • April 8, 2010
  • Deirdre Robert
If this doesn't make you want to buy shoes, what will?

Call it bad taste, call it bold, call it clever marketing. We'd even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger's return to golf after a five month break because of, well, you know what.

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