Set recognisably in the heart of Wellington, the ad draws on the strong history of the brand to introduce their departure from brand ambassador Nigella Lawson. The ad features Karl Urban as J.H. Whittaker who has travelled from 1896 to continue his pursuit to make things better. The storyline uses humour and key brand cues to successfully introduce a new era of Whittaker’s advertising.
The key strengths of the ad were its:
- Brand Love
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