As if there wasn’t enough high-drama and thrilling action at the All Blacks v Ireland match, spine-tingling roars, fire breathing, and imposing shadows were witnessed at Sky Stadium to celebrate the launch of the Game of Thrones prequel, House of the Dragon.
Premiering express from the US, on Sky and Neon from Monday 22 August, HBO’s House of the Dragon is set 200 years before the events of Game of Thrones and tells the story of House Targaryen.
Paddy Considine, Matt Smith, Olivia Cooke, Emma D’Arcy, Steve Toussaint, Eve Best, Sonoya Mizuno, Fabien Frankel and Rhys Ifans all-star in the new series.
Knowing how much New Zealanders loved the original franchise and wanting to create a truly memorable moment to launch the new series, Sky challenged creative agency The Monkeys, part of Accenture Song, to do just that.
Sophie Moloney, Sky Chief Executive says Sky’s commitment to delivering world leading content to New Zealanders is well-established and they are eagerly anticipating House of Dragon.
“As we look forward to the premiere on 22 August, we wanted to create genuine excitement and shareable moments for our customers and all Kiwis, and what better place to do it than at Sky Stadium. As the home of HBO’s House of the Dragon (and Game of Thrones) in New Zealand, we wanted an activation that felt true to the spirit of the programme but would also delight spectators at Sky Stadium and viewers at home alike. The Monkeys have certainly delivered on both fronts.”
Justin Mowday, Chief Executive Officer of The Monkeys Aotearoa, part of Accenture Song says Sky TV have the best sport and TV shows on their channels so it made sense to bring them together and launch House of Dragon’s at the All Blacks test match.
“We wanted to make the promotion as epic as the show, what could be better than a dragon landing on the roof of a stadium in front of 38,000 people?”
House of the Dragon premieres on Monday 22 August on Neon and Sky Go, and on SoHo at 1pm and again at 8.30pm.
The Monkeys, part of Accenture Song:
Damon Stapleton, Chief Creative Officer
James Conner, Creative Director
Christie Cooper, Creative Director
Tom Sykes, Head of Planning
Craig McLeod, Senior Planner
Susannah O’hUadhaigh, Art Director
Arron Sharma, Copywriter
Rosie Grayson, Head of Integrated Production
Ruth Coulson, Group Business Director
Jackson Edgecombe, Business Executive
Firework Professionals Ltd
Liquid Studios
Creature Post
Kaboose Media
