PlayStation delivers a dose of epic inspiration

  • PopPress
  • November 17, 2016
  • StopPress Team
PlayStation delivers a dose of epic inspiration

PlayStation is breaking down the stereotype that gamers are slothful, motivation lacking humans in a new 'Greatness Awaits' campaign featuring a two minute epic brand film, The King​.

Set to a haunting choir version of Eurythmics Sweet Dreams (Are Made Of This), the video tells the story of a bored medieval monarch who goes in search of fulfillment. What he finds is an epic adventure with the characters and creatures of PlayStation's biggest games. Through his journey, PlayStation hopes to inspire fans to keep exploring the exciting worlds.

A shorter, 60-second spot also delivers inspiration, by placing the King in a different set of PlayStation games. It also incudes a link to PlayStation's website to show audiences the different worlds they can explore in its games. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 19 July

  • PopPress
  • July 19, 2019
  • StopPress Team
The Compendium: 19 July

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit