Outdoor advertising gets a natural twist

  • PopPress
  • March 7, 2017
  • StopPress Team
Outdoor advertising gets a natural twist

Last year, artist Jordan Seiler allowed individuals to become adblockers in 'public access project', which gave the public keys to open adshels and cover up the ads.

Now, in a Visible Distance / Second Sight project, artist Jennifer Bolande is uncovering the landscapes billboards cover up, in a series of billboards featuring images of the landscape behind them.

Positioned on the side of the road in America's Gene Autry Trail, the billboards have been cleverly positioned to line up the image with the landscape behind it, creating a seamless horizon when driving past it.

According to the Desert X website, "Looking up at the billboards our attention is drawn back to the landscape itself, pictured here as a stuttering kinesthetic of real and artificial horizons."

Bolande's work is part of the Desert X, a desert exhibition of art, which has turned the Coachella Valley into a canvas for site-specific work by artists. Each of the projects has been designed to amplify and articulate global and local issues.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 18 January

  • PopPress
  • January 18, 2019
  • StopPress Team
The Compendium: 18 January

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit