#NoFilter required for Korea's next engineering marvel

  • PopPress
  • September 4, 2015
  • StopPress Team
#NoFilter required for Korea's next engineering marvel

Korean car manufacturer Hyundai has made an impression on the Instagram scene with its latest marketing attempt. A quiz spanning 18 accounts and close to 400 images determining which vehicle best suits the user's lifestyle, the Tucson, Santa Fe, or Santa Fe Sport.

Each account is headed with a question and a selection of images which correspond to answers, when the user selects their answer they are guided to a new Instagram page with a new question. Eventually determining which SUV best suits them.

In a similar vein to Land Rover's Instagram storytelling, we are seeing more companies taking advantage of the platforms large user base with interactive marketing.

You can take the quiz here.

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The Compendium: 20 September

  • poppress
  • September 20, 2019
  • StopPress Team
The Compendium: 20 September

Our weekly wrap up of good things, strange things, and slightly depressing things from inside the Intertubes. Tirohia te reira, check it out.

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