On the interactive road with Mercedes-Benz

  • PopPress
  • February 27, 2014
  • StopPress Team
On the interactive road with Mercedes-Benz

It seems the world has moved on from standard websites advertising new car models, if Mercedes-Benz's new "interactive web special" using "mosaic storytelling" is anything to go by.

Mercedes-Benz has crafted an online adventure that supposedly lets visitors to a new website for the GLA SUV help a character called Ryan recover the memories he lost during a road trip.

Among the video and static images you scroll through, the car maker has managed to include in the ability to request a brochure about the GLA model, search for dealers and financing offers and and share the site with friends on social media. Sneaky.

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The Compendium: 22 March

  • PopPress
  • March 22, 2019
  • StopPress Team
The Compendium: 22 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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