Don't skip just yet

  • PopPress
  • October 29, 2015
  • StopPress Team
Don't skip just yet

While the knee-jerk reaction to a pre-roll is generally an attempt to hit the skip button as quickly as possible, this isn't always the case. Not all pre-rolls are created equal—and Mountain Dew and the Wall Street Journal are showing why a bit of creativity pays when it comes to producing these ads.

With Wall Street Journal opting for the more cerebral approach and Mountain going for something outright obnoxious, the efforts of the respective brands couldn't be further each other; and yet, they both relay their points brilliantly.

The Wall Street Journal's pre-roll simply shows three business people (all of whom have virtually no time) sitting down and reading the the publication.  

In addition to the pre-rolls, the Wall Street Journal has also launched additional online content featuring the business people talking about why they make time.   

In contrast to all the seriousness in the Wall Street Journal campaign, Mountain Dew has instead opted for the quirkier side of life by having a its brand ambassador, NBA star Russell Westbrook, slide into screen during completely unexpected moments. 

The pre-roll ties in nicely to the TVC, which shows the eye-catching interrupter came to take on his powerstance after drinking Mountain Dew Kickstart. This also provides a strong indication of why it pays to separate executions on the various channels.  


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 14 December

  • PopPress
  • December 14, 2018
  • StopPress Team
The Compendium: 14 December

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit