The countdown is on for the annual Shark Week and Grammy-winning singer Seal is the first victim after Discovery and its agency AV Squad fed him to the sharks.
In a promo video, the singer is seen performing his iconic song, ‘Kiss From a Rose’, on a jetty, but just as a fan hands him a rose, a massive shark jumps from the water to devour him whole.
“It’s still a bad week to be a Seal” reads the ad while Seal’s voice can be heard trailing off.
This year is the 29th Shark Week kicks off 23 July.