'A brand is a sack on a sleigh of belief'

  • PopPress
  • December 11, 2013
  • StopPress Team
'A brand is a sack on a sleigh of belief'

When Coca-Cola stuck Santa on its products to inspire more brown beverage consumption in winter (and in so doing largely created the image of the fat, red-faced man we now know), it obviously realised the commercial power of old Saint Nick. But things have come a long way since then. And anyone with such a high-profile deserves a sophisticated brand identity. Thankfully, UK writing shop Quiet Room is here to help and has created this brilliant, jargon-filled festive brandbook for the jolly old chap. 

Among the many laffs, there is a moderately important message: corporate speak sucks. 

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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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