‘A brand is a sack on a sleigh of belief’

When Coca-Cola stuck Santa on its products to inspire more brown beverage consumption in winter (and in so doing largely created the image of the fat, red-faced man we now know), it obviously realised the commercial power of old Saint Nick. But things have come a long way since then. And anyone with such a high-profile deserves a sophisticated brand identity. Thankfully, UK writing shop Quiet Room is here to help and has created this brilliant, jargon-filled festive brandbook for the jolly old chap. 

Among the many laffs, there is a moderately important message: corporate speak sucks.