Campaigns
How to avoid Black Friday hangovers with Westpac and Saatchi & Saatchi NZ
Westpac NZ has launched a campaign to encourage and empower Gen Z and Millennial shoppers to resist pressure this sale season.
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News
Comms agency for NGOs launches on Giving Tuesday
A communications, public relations and brand agency solely focused on the not-for-profit (NFP) sector has launched in Aotearoa, created by two former journalists and a brand expert.
News
McDonald’s and OMD New Zealand lead the way with Infosum’s data solutions
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. Following a successful test in 2023,…
News
Mediaworks and Wellington Airport launch digital offering: Sky Pack
MediaWorks, in partnership with Wellington Airport, has unveiled a new digital offering – aptly named the Sky Pack – featuring six 86” digital screens.
News
Taking play to new heights: PlayStation fans light up the Sky Tower
PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable day for fans.
Movings & Shakings
FCB welcomes seasoned strategists
FCB Aotearoa has announced the appointment of two seasoned strategists, Amy Pollok and Matt Lee to its integrated strategy team.
News
Stuff Group preserves over 200k pieces of Newshub content
Over 200,000 pieces of Newshub content have been preserved by Stuff Group, following a migration process that took months to complete. When the plan to close…
Movings & Shakings
Award-winning director joins Exit films, reunites with former colleague
Award-winning director Noah Marshall has joined Exit films, reuniting with former colleague Wilf Sweetland and bringing along producer Luke Kneller.
News
Stay fussy and ask for the Alternative Dairy Co
Stay fussy is the name of the game in The Alternative Dairy Co’s new campaign, produced by Pitchblack, which showcases the care and attention baristas put into their coffees all over the Tasman.
News
BNZ Auckland Lantern Festival returns for the Year of the Snake
The BNZ Auckland Lantern Festival will light up South Auckland’s Manukau Sports Bowl in February 2025 as it celebrates the Chinese New Year.
News
The Sporting News collaborates with DAZN to expand its network
The Sporting News has announced a significant strategic partnership and expansion to its network following an agreement with streaming platform DAZN.
Awards
Lewis Road Creamery’s simple yet fun story wins Kantar’s October Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, a simple, yet fun story.
News
Radio Hauraki crowns a winner in nationwide pie competition
A competition encouraging Radio Hauraki listeners to submit their best pie flavour ideas has led to the nationwide launch of a unique pie.
News
Consumers trust less, expect more, says new Salesforce data
Salesforce’s latest State of the AI Connected Customer research reveals consumer trust in companies is at a record low.
News
The Edge finds Jason Momoa look-alike at Mission Bay
The Edge radio station brought the charm and charisma of Hollywood star Jason Momoa to Mission Bay at the weekend as it hosted a Look-Alike Competition.
News
Fashion, beaches and Gwen Stefani: Remix has everything you need for summer
The sun-soaked months are finally here, and with them comes the latest issue of Remix — the ultimate blueprint for summer reset and renewal.
News
Comms Council announces Pressie Award Winners
Hosted at NZME’s iHeart Lounge, this year’s Pressie Awards celebrated winners across 12 distinct categories along with awarding the Grand Prix award.
Campaigns
TBWA\NZ and ANZ target online credit card fraud this Black Friday
With Black Friday and Cyber Monday sales well and truly inundating our eyes and ears, ANZ is helping customers in the fight against online credit card fraud.
News
New+Improved Ventures: Building the next generation of martech success stories
Launched on November 27, venture studio New+Improved Ventures is all about making great work with great people, says Co-founder Antony Ede.
News
Podcasts take the spotlight; Stuff celebrates major accolades
The winners of the 2024 New Zealand Podcast Awards have been announced, shining a spotlight on the outstanding talent and creativity of the Aotearoa podcasting community.
News
Combat Black Friday hangovers with Ārepa and Westpac NZ
With Black Friday fever sweeping the nation, Westpac NZ has teamed up with Ārepa to release the Westpac NZ x Ārepa Black Friday Hangover Prevention Drink.
News
DDB Aotearoa set to continue its Takitoru programme in 2025
DDB Aotearoa will continue its Takitoru Uplift programme, following overwhelming support from staff for learning te reo and tikanga Māori in 2024.
News
Grand Tour Racing Festival to shift the dial on horse racing
New Zealand Thoroughbred Racing has launched its third year of The Grand Tour Racing Festival and it promises to be the most elaborate yet.
News
Plug Media’s public charging revolution has something for everyone
A startup providing free and secure phone charging via interactive kiosks has officially launched its network across Aotearoa.
News
Keep your mind as strong as your muscles with Movember’s MindSets
Movember, Life Fitness and dentsu Aotearoa’s new tool aims to help gym-goers work on their mindset while they work on their body.
News
The Spinoff’s open letter: Join the Committee to Save The Spinoff
Today, The Spinoff has announced a bold new membership drive, the Committee to Save The Spinoff, to double the number of financial supporters.
News
Refreshed digital tool aims to improve Kiwis’ relationship with alcohol
Australasian beverage company Lion and advertising agency YoungShand have partnered up on a refresh of a digital tool dedicated to helping Kiwis make smarter drinking choices.
Movings & Shakings
Two new additions to the UFO Rodeo crew
Michelle Walshe and Leon Kirkbeck’s UFO Rodeo has welcomed two new senior hires, supporting a commitment to push boundaries and connect people.
Awards
2025 Axis Awards are open for entries
Entries are now open for the 2025 AXIS Awards, a celebration of Aotearoa’s advertising creativity, with winners announced on 27 March.
News
Generate and krunch launch brand ambassador campaign feat. Dame Lisa Carrington
Generate and creative agency krunch are thrilled to announce a partnership with two outstanding Kiwi athletes, Dame Lisa Carrington and Finn Butcher.