News
Colenso BBDO Auckland takes out Best of Show at One Asia Creative Awards
Colenso BBDO Auckland was a top winner in the 2024 One Asia Creative Awards, taking home Best of Show, three Best of Disciplines, and four Gold awards.
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News
Saatchi & Saatchi NZ and Toyota dream up new government department to promote RAV4
Toyota has just launched a campaign for the RAV4 that utilises New Zealand’s Department of Recreations, Activities, Visits and Stuff (D-RAVS).
News
Nurture the future within and keep pregnancy alcohol-free, says Curative and Te Whatu Ora
Creative agency Curative has collaborated with Health New Zealand Te Whatu Ora on a new nationwide campaign to keep pregnancy alcohol-free.
News
Kraft Heinz ANZ appoints TBWA as creative agency
Kraft Heinz Australia and New Zealand has appointed TBWA – The Disruption Company as its integrated creative agency, following a competitive pitch process.
News
Ngā Taonga Sound & Vision and Warner Bros Discovery preserve 35 years of news
New Zealand’s audiovisual archive Ngā Taonga Sound & Vision and Warner Bros Discovery have announced a partnership to preserve 35 years of Kiwi news.
International
Around the World: Omnicom and IPG look to merge in major acquisition deal
Following overnight leaks, it has now been confirmed that Omnicom has acquired Interpublic in a deal that will create the advertising industry’s largest holding company.
International
Around the World: A TikTok ban, AI innovations and Bluesky
Media expert Antony Young rounds up global media news – this week we look at TikTok and the US, the top AI innovations in marketing and Bluesky’s rapid growth.
News
2024 ends on a high for Publicis Groupe ft. Snoop Dogg
Every year, Publicis Groupe Chairman and CEO Arthur Sadoun sends out a company-wide memo to staff, providing updates and wishing them a happy holiday.
News
Principals revitalises Southeast Asian legal brand Rajah & Tann
Branding and design agency Principals (New Zealand) has revitalised the brand for Southeast Asian legal powerhouse Rajah & Tann Asia, positioning the network for its next era…
StopPress exclusives
Creative Talk with Jon Coles, Founder of Coles & Co
In November, The Creative Store caught up with Jon Coles, founder of Auckland multi-disciplinary agency Coles & Co., for Creative Talk. Hello Jon. Tell us about…
Movings & Shakings
Angela Beswick joins global consumer platform Stickybeak
Stickybeak, the global consumer testing platform used by marketers globally, has announced the appointment of Angela Beswick as Head of Sales.
News
Action-comedy Give Me Babies wins big at NZ TV Awards
Give Me Babies, the action-comedy with a big heart (and an even bigger punch), has won Best Comedy at the New Zealand Television Awards late last month.
Movings & Shakings
David McIndoe returns to DDB Group Aotearoa
DDB Group Aotearoa is welcoming the return of one of New Zealand’s most awarded strategists, David McIndoe as its Chief Strategy Officer.
News
dentsu Aotearoa finalists in the HRNZ Awards for 2025
dentsu Aotearoa is a finalist in three categories at HRNZ’s NZ HR Awards 2025, for creating a workplace where people feel supported, valued and empowered.
News
Bastion launches new media offering: Bastion Media
Bastion, Australasia’s largest independent agency has announced the launch of Bastion Media, its new media offering, led by Bastion ANZ CEO, Cheuk Chiang.
News
Here’s who stole Kiwi hearts this Spotify Wrapped day
The release of Spotify Wrapped is a day I look forward to every December – when streaming platform Spotify gives users an early Christmas present.
News
Sharing is not always caring, says Chorus and Saatchi & Saatchi NZ
Sharing’s not always a good thing, says Chorus in new campaign, especially if what’s being shared is a cell tower for your home internet connection.
Campaigns
Brand refresh for Yoplait dairy brand Vigueur
Yoplait dairy brand Vigueur has kicked off a new advertising campaign with the help of Parnell-based agency The Business Marketing Group.
News
How to avoid Black Friday hangovers with Westpac and Saatchi & Saatchi NZ
Westpac NZ has launched a campaign to encourage and empower Gen Z and Millennial shoppers to resist pressure this sale season.
News
Comms agency for NGOs launches on Giving Tuesday
A communications, public relations and brand agency solely focused on the not-for-profit (NFP) sector has launched in Aotearoa, created by two former journalists and a brand expert.
News
McDonald’s and OMD New Zealand lead the way with Infosum’s data solutions
McDonald’s and OMD New Zealand have become the first advertiser in New Zealand to fully implement InfoSum’s data cleanroom solution. Following a successful test in 2023,…
News
Mediaworks and Wellington Airport launch digital offering: Sky Pack
MediaWorks, in partnership with Wellington Airport, has unveiled a new digital offering – aptly named the Sky Pack – featuring six 86” digital screens.
News
Taking play to new heights: PlayStation fans light up the Sky Tower
PlayStation NZ took brand engagement to new heights with its Sky Striker activation at Auckland’s Sky Tower, delivering an unforgettable day for fans.
Movings & Shakings
FCB welcomes seasoned strategists
FCB Aotearoa has announced the appointment of two seasoned strategists, Amy Pollok and Matt Lee to its integrated strategy team.
News
Stuff Group preserves over 200k pieces of Newshub content
Over 200,000 pieces of Newshub content have been preserved by Stuff Group, following a migration process that took months to complete. When the plan to close…
Movings & Shakings
Award-winning director joins Exit films, reunites with former colleague
Award-winning director Noah Marshall has joined Exit films, reuniting with former colleague Wilf Sweetland and bringing along producer Luke Kneller.
News
Stay fussy and ask for the Alternative Dairy Co
Stay fussy is the name of the game in The Alternative Dairy Co’s new campaign, produced by Pitchblack, which showcases the care and attention baristas put into their coffees all over the Tasman.
News
BNZ Auckland Lantern Festival returns for the Year of the Snake
The BNZ Auckland Lantern Festival will light up South Auckland’s Manukau Sports Bowl in February 2025 as it celebrates the Chinese New Year.
News
The Sporting News collaborates with DAZN to expand its network
The Sporting News has announced a significant strategic partnership and expansion to its network following an agreement with streaming platform DAZN.
Awards
Lewis Road Creamery’s simple yet fun story wins Kantar’s October Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, a simple, yet fun story.