News
Everyone must go Tourism NZ campaign is no 100% Pure… But this might just work
Tourism NZ’s new “Everyone must go!” campaign as been widely panned. Luckily, Academy Agency has suggested some improvements.
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Campaigns
Waka Kotahi tackles drug driving with FCB and MBM
FCB, MBM, and NZTA Waka Kotahi have launched a new campaign that confronts New Zealanders with the realities of driving under the influence of drugs.
Partner articles
Showcasing the best in DOOH excellence: New Zealand’s award-winning campaigns with Perion
These recent award-winning campaigns demonstrate the power of precision, creativity, and innovation in transforming New Zealand’s DOOH landscape in 2024, says Perion.
News
ANZ and TBWA\ flip the romance script with Scammers Bloom
For Valentine’s Day, ANZ Bank and TBWA\New Zealand flipped tradition on its head with Scammers Bloom – a rose created to raise awareness about romance scams.
News
Reefton Distilling Co. boss receives national recognition
Reefton Distilling is celebrating its Co. Founder and Chief Executive Patsy Bass being named on the list of the top 50 Women in Food and Drink Aotearoa.
News
Eat pizza for good with Domino’s mental health fundraiser
Make your pizza count today for Domino’s fourth annual fundraiser for youth mental health and disaster relief, held across Australia and New Zealand.
News
GroupM celebrates gaining GenderTick Accreditation
GroupM New Zealand and its agencies EssenceMediacom, Mindshare and Wavemaker, have become one of only 38 organisations to gain the GenderTick Accreditation.
News
Concentrate’s work with Chelsea Sugar recognised at HubSpot awards
Growth agency Concentrate was named a winner in the Product Excellence category at HubSpot’s semi-annual 2024 Impact Awards for its work with Chelsea Sugar.
News
NZBusiness podcast returns for season 2 with new sponsor
The team at NZBusiness has announced Season 2 of its podcast, ‘Sustainably Ever After’, welcoming the Milford Foundation as its new sponsor.
News
NZ Herald launches investigative podcast: Mr Asia
An in-depth six-part podcast series detailing the rise and fall of the Mr Asia crime syndicate has been launched through NZ Herald.
News
Nikki Grafton named as OMG New Zealand’s first ever CEO
Omnicom Media Group has named Nikki Grafton as its CEO for New Zealand, a move the international organisation says reflects the importance of Aotearoa as a growth market.
News
Together’s trio of government appointments
Together has started 2025 with a trio of media planning and buying appointments by government entities, including Public Trust.
News
Spicy noods on campus: Netsafe’s new online safety guide for leaked nudes
A new Netsafe campaign using university students’ favourite meal is raising awareness of how to regain control if a person’s nudes are leaked.
News
#TeamSmooth or #TeamPulpy? Keri says it’s time to pick a side
Like any great food debate – crunchy versus smooth peanut butter or pineapples on pizza – Keri wants Kiwis to share their thoughts on pulpy vs smooth juice.
News
RotoruaNZ’s call to couples: Robe up, relax and rejuvenate
RotoruaNZ has launched ‘Robe Trip’, encouraging couples feeling tired and stressed to reset in the relaxation capital of Aotearoa.
International
Around the World: The AI edition
Media expert Antony Young rounds up a mix of stories that highlight how AI is reshaping how brands engage consumers, and its impact on the media industry.
News
Alternative Dairy Co. hits the road to tell people: ‘Stay Fussy’
The Alternative Dairy Co. is taking its ‘Stay Fussy’ brand campaign to the streets with a mobile caravan café experience across New Zealand and Australia.
Movings & Shakings
Kelly Wearmouth joins Mars United Commerce
Mars United Commerce has appointed experienced commerce marketing leader Kelly Wearmouth as Managing Director Australia and New Zealand (ANZ).
News
Team Chopsticks takes home dentsu’s Young Innovators Award
Young creatives from dentsu Aotearoa and Japan are celebrating their win at the recent Young Innovators Workshop held in Singapore.
News
2degrees appoints One Plus One as its retained PR partner
Telco 2degrees has appointed One Plus One as its corporate communications partner, off the back of close collaboration through the latter half of 2024.
News
Foodstuffs announces 2025 Partnership Awards finalists
The 2025 Foodstuffs Partnership Awards is a chance to celebrate the incredible suppliers who fill grocery baskets across Aotearoa with quality, innovation, and value.
News
Uber Eats gets Rachel Hunter on board for Reach the Beach campaign
Uber Eats has launched Reach the Beach, a limited-time initiative designed to help Kiwis summon forgotten summer essentials to the sand.
News
Big Gay Out returns for 2025
Aotearoa’s biggest rainbow event, Big Gay Out, returns to Auckland’s Coyle Park this Sunday, with brand activation agency Because.
Movings & Shakings
Bastion Shine strengthens team with new hires and a promotion
Bastion Shine is kicking off 2025 with four new hires, strengthening its social media offering, as well as promoting Joanna James to Managing Director Communications and Experience.
Movings & Shakings
Nielsen appoints Kirsten Riolo as Head of Consumer Insights
Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, and to lead its new Custom Research Division.
News
VMO launches new screens in retail network
VMO continues to expand its retail network with the addition of two new large format screens, launching new screens in Auckland and Christchurch.
News
Celebrating 15 years of Hyundai Country Calendar
Country Calendar and Hyundai are celebrating their successful 15-year collaboration with a brand-new season of Hyundai Country Calendar returning to TVNZ on February 16.
Opinion
Steve’s list of successfully stupid Super Bowl ads
If you’re looking for a list of the best of ads of Super Bowl 2025, this isn’t it – instead, Saatchi & Saatchi NZ’s Steve Cochran presents a list of successfully stupid ads from the major sporting event.
Movings & Shakings
Stuff Group welcomes Margaret Hawker as Director of Harakeke
Stuff Group has appointed media leader Margaret Hawker as Director of Harakeke, Stuff’s in-house commercial and creative services agency.
News
Lush shares success of Together for Te Tiriti campaign
In the lead up to Waitangi Day, Lush launched its Together for Te Tiriti campaign across Aotearoa and Australia with strategic communications support from Sling & Stone.