Media
Lumo turns DOOH into emergency communication channel
Lumo’s Jack Plowright says the initiative builds on the belief that digital billboards can serve a public good as well as a commercial one.
News
Thompon Spencer finalists for IAB Creative Agency of the Year
Thompson Spencer are finalists for Creative Agency of the Year and Best Use of Social at the IAB New Zealand Digital Advertising awards.
Accounts
Motion Sickness wins Shine Lawyers’ global account
Motion Sickness’ unconventional, non-advertising approach appealed to Shine and resonated with its vision for the future.
Media
NZ Herald tackles taboo with video series The Elephant
NZ Herald has a launched a new video series called The Elephant that aims to tackle topics people feel uncomfortable discussing.
News
New ADMA and NZMA agreement brings Capability Compass to Aotearoa
Under the partnership, NZMA will promote and endorse ADMA’s skills assessment tool, the Capability Compass, across Aotearoa.
Awards
IAB New Zealand announces Digital Advertising Awards finalists for 2025
Now in its ninth year, IAB New Zealand’s awards recognise the digital advertising industry’s most outstanding practitioners and best work.
News
Jacinda Ardern flies the Whittaker’s flag on US TV
Former primer minister Jacinda Ardern has put Whittaker’s Chocolate in the global spotlight following an interview on US TV.
News
NZRenoTok rebrands as NZRealReveals – season two on YouTube, Instagram and TikTok
The social-first renovation series that captivated audiences nationwide is back for season two – with a new identity: NZRealReveals.
Awards
Boring data made interesting: The winning formula behind Lumo’s 2024 Pixel champs
LUMO spoke with 2024 industry winners Joachim Pearson and Oscar Randle to get their take on what makes a winning Pixel Award.
News
Launch of knOOH marks a new era for out of home in Aotearoa
knOOH, NZ’s first unified audience measurement system, replaces predecessor Calibre and represents a new era for the out of home sector.
Campaigns
Phantom Billstickers fuse physical with digital in new Tron: Ares campaign
Phantom Billstickers’ street build combines traditional posters with custom 3D elements, neon lighting and striking hand-painted elements.
Movings & Shakings
Kantar appoints new public sector lead
Kantar New Zealand has appointed Jay Carlsen in the newly created role of group account director – public sector.
Campaigns
Campaign starring ¼ of a car shows why it’s better with Spark
Spark, in partnership with Colenso, have launched a new brand campaign to mark its new positioning: ‘It’s better with Spark.’
Accounts
Specsavers appoints Ogilvy PR as new agency partner
Specsavers has combined its earned communications activity across the Tasman, appointing Ogilvy PR as its new agency partner.
Movings & Shakings
Bastion Shine boosts leadership with Luke Farmer as new managing director
As the new managing director, Farmer will lead the creative team in delivering integrated, results-driven campaigns.
Partner articles
JOLT leads the street furniture “EVolution”
JOLT is redefining street furniture through data, delivering measurable results and ROI for clients.
Movings & Shakings
MintHC boosts leadership team, Mike Hutcheson joins board
MintHC has welcomed Mike Hutcheson to its board to support strategic expertise as it advances digital innovation and AI.
Movings & Shakings
Ashley Wales-Brown joins Mars United as digital commerce director
Mars United ANZ says Wales-Brown will supercharge its connected commerce vision, simplifying the delivery of clients’ ambitions.
News
New Zealand unveils its first-ever list of 20 Best Workplaces
Great Place To Work, the global authority on workplace culture, has announced the 20 Best Workplaces in New Zealand for 2025.
Campaigns
Run celebrate Te Wiki o te Reo Māori with special heitiki designs
Released across the week via the RUN agency social media channels, each design draws inspiration from a different whakataukī (proverb).
Campaigns
Ads on Pads unveils the world’s most period-friendly billboard
Aditi Gorasia keeps community at the centre of everything she does – her first billboard campaign for Ads on Pads was all about giving back.
Campaigns
Contagion joins Surf Life Saving NZ to rally volunteers
Surf Life Saving NZ and Contagion have launched a new campaign, inviting everyday Kiwis to join the lifesaving team.
Awards
Introducing: The Worthies
Paul Bowden and Vanessa Sheldrick are exciting to introduce their new event, The Worthies, all about celebrating the public sector.
Campaigns
True helps Qantas unite Kiwis and Aussies again
True helps Qantas remind Kiwis that it’s more than just an airline – it connects the Tasman for the moments that matter.
Campaigns
Use daylight saving as an ’emergency reset’ – council agency
Auckland Emergency Management is urging households to get ready for summer storms as the clocks go forward.
Movings & Shakings
Jolt announces two senior appointments to NZ sales team
EV charging and digital out of home network JOLT has announced two senior appointments in its New Zealand sales team.
Campaigns
Gallagher Insurance celebrates All Blacks partnership with Go Media takeover
Using Go Media’s digital network of buses and street furniture, the campaign reached Wellingtonians as they travelled across the city.
International
Around the World: Why Do It? Nike switches it up for Gen Z
Antony Young’s Around the World column looks at global media news, including Nike’s changing brand statement.
Campaigns
Newmarket Business Association entices shoppers with Spring Spree
During September, the Newmarket Business Association is supporting local with vouchers for shoppers who spend over $50 in the precinct.
Campaigns
JCDecaux launches large format billboard The Queen
JCDecaux’s new billboard on lower Queen Street delivers both impact and effectiveness with long dwell times and ongoing engagement.