Gallagher Insurance celebrates All Blacks partnership with Go Media takeover

Go Media, in partnership with dentsu Aotearoa, delivered a commuter takeover campaign in Wellington at the weekend to celebrate Gallagher Insurance’s new partnership with the All Blacks.

The campaign came ahead of the All Blacks test match against the Springboks on the evening of September 13.

Using Go Media’s new digital screens across 438 buses and the digital trackside street furniture network, the campaign reached people as they travelled across the city.

Owning the journey

From the morning commute to travelling to the stadium, Gallagher Insurance truly owned the journey – ensuring brand visibility and connecting with supporters in the lead-up to the test match, says Go Media.

The outdoor advertising company adds this activation demonstrates the scale and impact of its growing digital transit and street furniture network, delivering reach and resonance for brands during high-profile national events.