Campaigns
Maritime NZ launches new ‘spokes-buoy’ with Federation
Maritime NZ and Federation are turning the sea into their media platform this November to warn boaties of hidden dangers near shore.
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Awards
The Worthies appoint co-chairs to champion creative impact in the public sector
Nick McFarlane is creative lead at Clems Shop, and Tim Aitken is chief communications and marketing officer at Auckland City Council.
News
DOOH on the move: Shout Media launches digital LED truck
Introducing Shout Roam, a high-impact mobile digital truck designed to take campaigns directly to audiences across Aotearoa.
Media
Neon brings It prequel to life with spooky Halloween activation
Overnight, Neon’s takeover saw ominous and 100% biodegradable balloons appear across Auckland, Wellington and Christchurch.
News
Piha promo shoot turns into real-life rescue for Surf Life Saving New Zealand
A promotional shoot for DHL Express NZ and Surf Life Saving New Zealand became a live demonstration when five swimmers got caught in a rip.
News
Cartology New Zealand announces 2025 retail media award winners
Cartology New Zealand’s Samantha Osborne says what set the winners apart was the depth of insight and their commitment to deep partnering.
News
NZME unveils updated iHeartRadio app
New Zealand Media and Entertainment has released its next-generation iHeartRadio app, redesigned with mobile features.
Campaigns
QMS NZ, Spark and PHD Aotearoa turn Auckland purple
QMS NZ/MediaWorks, Spark and PHD Aotearoa have joined forces to launch a citywide out of home campaign across Auckland.
International
DDB reportedly set to close
The iconic agency is set to be shut down as part of the worldwide Omnicom/IPG merger, according to international reports.
News
Thompson Spencer shortlisted for the Campaign Agency of the Year Awards and The Pressies
Thompson Spencer celebrates four new shortlist nods from the Campaign Agency of the Year Awards and The Pressies.
News
Sky has exclusive rights to Olympics until Brisbane 2032
Sky has announced its exclusive Olympic broadcast rights, offering comprehensive coverage across its platforms.
News
Cannes Lions 2025 report names Motion Sickness top agency across the Pacific
Motion Sickness has been named the leading agency across Australia, Aotearoa and the Pacific in Cannes Lions’ 2025 Global Creativity Report.
International
Around the World: Halloween overtakes April Fools’ in marketing weirdness
Antony Young’s Around the World column looks at global media news. This week, Halloween becomes marketing’s favourite excuse to get weird.
Movings & Shakings
M+C Saatchi Group promotes Emma Robbins to group chief creative officer
M+C Saatchi Group ANZ has promoted Emma Robbins to group chief creative officer, following the resignation of Steve Coll.
Accounts
NZ Blood appoints Remade as creative partner
NZ Blood has appointed independent agency Remade as its lead creative partner to promote plasma donation at a community level.
News
Winners of Lumo Pixel Awards announced
Lumo Pixel Awards announced their winners last night, celebrating the best in creativity and innovation across DOOH advertising.
News
Motion Sickness, Special and dentsu win big at Effies
Motion Sickness received the Grand Effie for its campaign, Make New Zealand the Best Place in the World to have Herpes.
News
Saatchi & Saatchi bids farewell to The Strand
Saatchi & Saatchi NZ is moving house, marking the end of the creative agency’s 30 years on The Strand in Auckland’s Parnell.
News
Sky launches 4K UHD sports coverage
Sky has launched 4K Ultra High Definition sports coverage for viewers on the new Sky Box and Pod, as well as Sky Sport Now.
Partner articles
Kargo launches Spotlight to redefine high-impact display advertising
Kargo has introduced Spotlight, a display format that delivers ads at the precise moment users are most attentive.
Movings & Shakings
TBWA\NZ boosts strategic and client service with four new hires
TBWA\NZ has appointed Haley Hetherington, Ellen Scholes, Harriette Hanson and Michael Lyons to lead strategy and business management.
Media
MediaWorks expands the Breeze with Breeze Classic
MediaWorks has announced Breeze Classic, a new extension of the Breeze dedicated to era-defining classics for listeners across Aotearoa.
News
ESPN owns the summer on Disney+ with live sports and live ads
Disney Advertising introduces dynamic ad insertion on ESPN live sports streamed via Disney+ to target Kiwi fans.
Media
Ensemble says haere rā after five years
Not long after celebrating its fifth birthday, independent style and fashion platform Ensemble is closing its doors.
News
Stuff’s digital sites see record month of audience growth
Stuff Group’s Masthead Publishing sites have reached one million unique viewers for the first time since launching two years ago.
News
NZ Marketing Association invites top UoA and AUT students to career bootcamp
The New Zealand Marketing Association is inviting top students from UoA and AUT to join its Top Talent Marketing School.
Movings & Shakings
Tonic promotes Georgia Coleman to managing director
Tonic Communications has named general manager Georgia Coleman as managing director to lead future growth and expansion.
Campaigns
The Media Lab breaks silence on gambling
The Media Lab has partnered with Health NZ and Asian Family Services to launch a campaign tackling gambling stigma in Asian communities.
Movings & Shakings
EightyOne appoints Sam Harris as head of technology and performance
EightyOne has appointed Sam Harris, formerly of Reason, to lead its next phase of growth in technology and performance.
Campaigns
Export, Special and dentsu take Kiwis off the beaten track with new campaign
Export, Special PR and dentsu Aotearoa have launched the Export Great Walk which offers Kiwis an epic summer trail experience on November 15.