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Saatchi & Saatchi bids farewell to The Strand
Saatchi & Saatchi NZ is moving house, marking the end of the creative agency’s 30-year chapter on The Strand in Auckland’s Parnell.
It will move to Publicis Groupe’s new connected campus on Sales Street.
Saatchi & Saatchi farewelled its former home with a vibrant celebration that brought together staff, clients and alumni. Together, they honoured the last three decades of the agency and its dedication to the tagline: Nothing is Impossible.
Saatchi & Saatchi NZ CEO Mark Cochrane says The Strand has been a big part of the agency’s culture and industry.
“But we’re excited to launch our next chapter of creativity, innovation and possibilities. After a great send-off we’re excited to enter our new collaborative home – where nothing is impossible.”
Home is where the art is
The celebration was part of the wider campaign, ‘Home is where the art is’, a tribute to the fact that creativity isn’t confined to a building – but rather moves with the people who make it.
Guests revisited the spaces that housed New Zealand advertising history, like the neon-signed lift to Macaskills Bar. They also toured Saatchi & Saatchi NZ’s iconic art collection before it relocates to its new home.
The agency also announced support for the Arts Foundation’s SuperNova fundraiser as an Arts Foundation: Business Club member to support emerging NZ artists.
