The year in review: Nick Garrett

Yeah, yeah, we know it’s 2011, but due to moderately popular demand (and also due to the fact that we’re running at about 34 percent brain functionality at present and good old reliable Q+A’s are a good way for everyone to ease back in), we’ve decided to post a few more year in reviews from esteemed industry opinionistos/opinionistas that we didn’t have space/time to run last year. First up, Nick Garrett, the man who took the reins from Colenso BBDO’s outgoing managing director Brent Smart and, after winning a host of big awards, snaffling some big new business and doing a fine impersonation of Mini Me at the Colenso Christmas party in his first year, can’t have too much to complain about. Here’s what tickled his fancy last year.

1) Favourite campaign that isn’t yours

Locally it has to be Orcon and Special Group’s work using Iggy Pop. I watched that overseas before I joined Colenso and I remember distinctly how much I liked it before I even met the Special lads, who are great by the way.

Youtube Video

Overseas my favourite piece of work is Puma and Droga 5 New York’s ‘Hard Chorus’. Beautifully produced and, as a football fan, the hair on the back of my neck was raised. Fucking jealous.

2) Favourite campaign that is yours

A tie between V Ladders and Yellow Chocolate.

Youtube Video

Youtube Video

3) Least favourite campaign


4) Best brand

DB Export

5) Best stoush

Alex Ferguson vs Wayne Rooney

6) Heroes

All the people in the industry who helped me feel welcome and were supportive in my first year.

7) Villains

Mick Stalker and he knows why.

8) Most memorable marketing moment

Colenso picking up campaign of the year [for Yellow Chocolate]and interactive agency of the year at the B&T awards.

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