The Prinz Awards for 2020 saw Wright Communications named as PR Consultancy of the Year.
As well as the top spot, Wright Communications were awarded one of only four golds from the entire night.
The gold was awarded to the agency for its kiwifruit labour attraction strategy implemented by New Zealand Kiwifruit Growers Inc. Wright Communications senior account director Ron Murray said the Prinz Award was “the icing on the cake” for the agency.
“For us, the bottom line was: Did the strategy work? And the answer was ‘yes’ – a critical labour shortage didn’t eventuate, which was very satisfying. Much of the kudos for this achievement should also go to the team at NZKGI, however; they were integral to the development of an effective strategy and its implementation, showing great leadership for the industry and responding quickly and well to the changing communications needs before, during and after harvest. They were fantastic to work with.”
Nikki Wright who founded the agency 14 years ago thanked Prinz for the honour of being named top Medium to Large PR consultancy in New Zealand and acknowledged the important communications work carried out by other agencies and PR practitioners during the Covid-19 crisis.
“It was a rollercoaster year with some amazing highs and one or two lows. We were successful in attracting new clients and challenging projects. We partnered with NZX to publish a study on sustainability reporting, we continued our partnership with Colmar Brunton on its Corporate Reputation Index and we launched a crisis communications app,” she says.
The award is also a recognition of the special place that Wright Communications has carved out for itself in the realm of sustainability story-telling, consulting and reporting.
Despite the recent impact of Covid-19 on her business and clients, Nikki says sustainability and environmental issues have not gone away.
“If anything, the growing evidence of looming damage to the planet through climate change has heightened the sensitivity around those issues. But we’re also seeing much more awareness, concern about and interest in social issues: diversity and inclusion, Māori welfare and rights, domestic violence, and mental health.”