Would Welly? Tui thinks not

  • Advertising
  • May 27, 2011
  • Ben Fahy
Would Welly? Tui thinks not

The Wellywood debacle has led to a vast array of humorous jibes being directed at the Windy City (add your suggestion here and we might send you some beer) and Tui has joined the cacophonous debate, in typically cheeky fashion, claiming the proposed sign will detract from the awe inspiring TUIWOOD sign that was erected six years ago in Mangatainoka. 

“Wellington should think of something more original than the proposed sign. Mangatainoka has had an iconic TUIWOOD sign for years and I don’t see any point of having one just like it down the road in Wellington," says Tui's Nick Rogers. "What’s next from the unoriginal folk of Infratil, a shorter SkyTower than Auckland and two Pohutakawa trees on Mt Victoria!”

Tui installed its sign on a farm hill overlooking the brewery six years ago and, much like the glorious structure in New Zealand's most glamorous town, Mosgiel, Rogers says the locals love it.

“We put it up in June 2006 and have had tourists from around the country and the world taking photos of it, everyone that sees it for the first time has a really good laugh.”

Not one to look a gift horse in the mouth Tui has also obliged with a new billboard on the topic. But wait, there's more: it's also jumped on the plankwagon. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

“Have our own voice”: Hello Zukeen on taking risks, celebrating the arts and the joy of magazines

StopPress talks with Sam Fraser-Baxter, editor of arts and culture magazine Hello Zukeen, about self-publishing, the magazine's nonsensical name and the expectations of print.

Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit