VMLY&R, a global brand and customer experience agency, has promoted Paul Nagy from Chief Creative Officer Australia & New Zealand (AUNZ) to Chief Creative Officer APAC, in recognition of his successes and creative achievements in the region.
This role will have Nagy overseeing 21 offices across ten countries throughout Asia and AUNZ where he will work to help strengthen client partnerships and create deeper connections between brands and their audiences through storytelling and creative innovation.
Nagy brings with him more over 20 years of experience and is highly awarded. He first joined the agency as Chief Creative Officer of legacy brand Y&R, before being elevated to Chief Creative Officer of Australia & New Zealand at VMLY&R in 2018. Nagy’s long-term dedication continues to inspire global growth for the agency, including several multi-market new business wins.
“My job is a simple one – support the amazing talent we have in our network and let them be the best they can be,” he says. “I’m incredibly lucky to work with such a talented team across Australia and New Zealand, and I’m already impressed with the capability and firepower we have across the rest of Asia. I’m absolutely thrilled to take on such an exciting, extended role.”
Yi-Chung Tay, CEO, VMLY&R in Asia says they are excited to be working closer with Paul in his new role.
“Those of us in Asia who have worked with him before know first-hand his ability to bring substantial impact, not just to the creative work, but to the business and teams he works with. Paul has consistently been able to move the needle for VMLY&R, converting pitches into wins and delivering strong work that garners industry recognition. With Paul’s guidance and inspiration across APAC, VMLY&R will be swinging bigger this year.”
Thomas Tearle, CEO, VMLY&R in AUNZ commented: “Our momentum as a network is down in no small way to Paul’s energy. His unique perspective of combining creative excellence and innovation to solve client challenges coupled with his wonderfully infectious personality is such a great asset . He’s built a creative unit with Ben Davis, Jake Barrow and Kim Pick that has brilliant momentum. His appointment across Asia provides even deeper collaboration within our network, further reinforcing VMLY&R’s proposition of creating connected brands, not just for our clients but ourselves too.”