ThinkTV, the industry body that champions television advertising in New Zealand, has appointed Caroline Atford to the role of General Manager.
Atford has most recently been working at Sky in Data, Insights and Strategy and has previously held a number of senior leadership roles for Nielsen in both New Zealand and Australia. She takes over from Jodene Murphy who had been in the role since August 2021.
“There is growing urgency for our industry to focus on measurement and ensure we are demonstrating the full value of television audiences, whether they are broadcast or IP,” says Donna Gurney, Chair, ThinkTV New Zealand.
“We are very excited to have Caroline on board to drive ThinkTV forward in this area. Caroline has 20+ years of media experience and has been at the forefront of audience measurement throughout this time. Her experience has always been focussed on the everchanging TV and video landscape.”
Atford says she is looking forward to working alongside local broadcasters. “A key priority will be to focus on the need for measurement that fully reflects the value of TV audiences, however they consume content.”
Atford began her role on April 3.
