Following a record-breaking month, Val Morgan Cinema has unveiled its new campaign, ‘Big Just Got Bigger’.
The campaign, which rolls out nationally from today, aims to educate the market on the latest trends in Cinema admissions – especially the growth in youth audiences – and reveal exclusive content from the enormous movie slate in the back half of 2021 and beyond.
It comes as Val Morgan experienced its biggest weekend audiences since January 2020 as 247,000 Kiwis raced to the cinemas. The stellar results were driven by the eagerly anticipated Marvel Studios superhero film Black Widow and family favourite Space Jam: A New Legacy.
Last week’s results were backed with this weekend recording the second highest weekend since January 2020, with 179,000 admits, up a huge 24,000 admits on the prior weekend.
Cinema is in hot demand with advertisers too, with Val Morgan posting its second biggest booking week in history.
The results are the precursor to what is expected to be the biggest 12 months ever for Val Morgan. With double the blockbuster content locked into half the time, cinema will continue to break audience records.
Val Morgan Cinema Managing Director, Guy Burbidge says: “Cinema is now more valuable to brands than ever before, with hard-to-reach 18-39 audiences returning in droves after missing the exclusive content, the shared social experience and the attention of the big screen.”
Sales Director Matt Tremain says: “Heroes, villains and heartthrobs are back on the big screen, shaping culture and creating memories that will last a lifetime. There is truly something for everyone – Cinema is the place where you can guarantee Kiwi audiences are going to be.
“With unrivalled first-run blockbuster content on its way, following some history-making cinema results, we foresee big things coming to cinema.”