Up in the air, high on life

  • TVC
  • August 8, 2011
  • Ben Fahy

Youtube Video

Youtube Video

Who's it for: Royal New Zealand Air Force by Saatchi & Saatchi, Resn, Paragon Electronic Design and Kennedy Model Making.

Why we like it: We featured an ad that employed the services of miniatures in this section last week, but this week's miniature thing has the added bonus of online interactivity, which brings some gamification into the mix and enables users to experience four live simulated challenges on YouTube they might get to experience in real-life if they joined up. Pretty cool. And pretty complex.

Youtube Video

Who's it for: Sovereign by TBWA\ and Exposure

Why we like it: It's a tough sell trying to make insurance companies likable at the best of times—and it's even harder after a massive natural disaster that has led to a host of negative media coverage about the industry—but they've given it a pretty good shot by getting all Trainspotting on our asses for the Choose Life campaign.

Youtube Video

Who's it for: Telstra by DDB Sydney and Cirkus

Why we like it: Only someone with a heart of stone wouldn't be moved by these anthropomorphic phones.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Save the date: Stoppies is returning for another year

  • The Stoppies
  • January 22, 2019
  • StopPress Team
Save the date: Stoppies is returning for another year

On 14 February 2019, the StopPress team will be showering the industry in love as we take a look back at the best of 2018 at The Stoppies brought to you by oOh!.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit