There’s just two weeks left to enter the 2022 TVNZ-NZ Marketing Awards.
This year’s expanded awards programme has several new categories, more opportunity for recognising innovative marketing, and promises a bigger venue that puts marketing excellence and leadership in Aotearoa centre stage.
Recognising strategic insight as being central to delivering exceptional marketing has always been a core objective of these Awards. This year is no different, and will see a revamp of the existing Excellence and Individual categories, complete with new awards and updated entry requirements that reflect the evolution of specific marketing disciplines. A point of departure – and recognising the responsive nature of marketing – this year’s programme sees the introduction of a new category of awards that celebrate the creative and innovative thinking that goes into tactical marketing aimed at maximising impact.
“Advancements in MarTech, the impact of Covid-19 and the digitisation of consumer habits and experiences are but some of the notable departures moving marketing forward in recent years. Responding to such nuances impacting marketing strategy, the 2022 TVNZ-NZ Marketing Awards will give marketers more opportunity to share their innovative work and be rewarded for championing marketing excellence at both strategic and tactical levels,” says David Nothling-Demmer, Editor of NZ Marketing.
The evolved 2022 awards programme follows an extensive consultation period with marketing professionals and thought leaders who have helped develop the new categories and streamlined entry process. Key advancements include:
- Previous Sector and Excellence categories merge to become Marketing Excellence Awards with updated award descriptions and entry requirements for the 18 awards;
- New category of Short-Term Marketing Initiatives introduced with eight tactical awards, and Best Overall Short-Term Marketing Initiative award, and;
- Individual Awards expanded to four with the introduction of a new award recognising the Marketing Team of the Year.
More specifically, the Marketing Excellence Awards recognise excellence in specific disciplines across different sectors that demonstrate how effective marketing strategy has led to measurable results for a business or brand. An extension of this marketing strategy, the Short-Term Marketing Initiatives recognise innovative and agile marketing initiatives that have identified short-term opportunities/challenges that have delivered tangible results within a 12 month or less period. Finally, the Individual Awards recognise marketing professionals who have been instrumental in the overall marketing success of a business or brand, both in the short- and long-term.
With an expanded programme and brand new categories, what exactly are the judges looking for this year? Michael Friedberg, 2022 Convenor of Judges, explains everything you need to know in this how-to video:
The 2022 TVNZ-NZ Marketing Awards are once again proudly brought to you by Premier Sponsor TVNZ, and supported by Category Sponsors oOh!media, Stuff, NZME, The Radio Bureau, ThinkTV, One Picture, REACH, Cartology and SCG.