Who’s it for: Kiwibank by Assignment and Waitemata Films
Why we like it: Putting actual staff in your ad is all the rage these days. And Kiwibank decided to let them collect a few documents, make a massive collage out of them and hang it off the roof.
Who’s it for: Mons Royale by CoLab Creative
Why we like it: It’s hard to go wrong with beautiful scenes, beautiful people and beautiful extreme sporting action. And it fits in to Mons Royale’s desire to be a bit cooler than the other merino players. Also, as someone who always wakes up arse-first, this one really resonated.
Who’s it for: AMI by Colenso BBDO
Why we like it: Sometimes you just have to look at the funny side of accidents, and that’s what AMI has decided to do.
Who’s it for: Samsung by Augusto
Why we like it: It’s not unusual for tech companies to show how their products augment life, but this is still a good fit for a spot of content marketing and, once again, it’s beautifully shot.