TVCs of the Week: 27 November

  • TVC of the Week brought to you by Pluk
  • November 27, 2012
  • Ben Fahy
TVCs of the Week: 27 November

http://www.youtube.com/watch?v=qIc4V5p6ePUWho's it for: Instant Kiwi by DDB and The Sweet Shop. 

Why we like it: As the kids might say: awksome. 

http://www.youtube.com/watch?v=Poy6S6BhDyI

Who's it for: ASB by Saatchi & Saatchi 

Why we like it: As Look Around You proves, fake science/academia is fertile creative territory. Plus, old things are cool again, something ASB has used to good effect with a series of retro-themed animated online videos showcasing the benefits of its tertiary accounts.  

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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