TVCs of the Week: 27 November

  • TVC of the Week brought to you by Pluk
  • November 27, 2012
  • Ben Fahy
TVCs of the Week: 27 November

http://www.youtube.com/watch?v=qIc4V5p6ePUWho's it for: Instant Kiwi by DDB and The Sweet Shop. 

Why we like it: As the kids might say: awksome. 

http://www.youtube.com/watch?v=Poy6S6BhDyI

Who's it for: ASB by Saatchi & Saatchi 

Why we like it: As Look Around You proves, fake science/academia is fertile creative territory. Plus, old things are cool again, something ASB has used to good effect with a series of retro-themed animated online videos showcasing the benefits of its tertiary accounts.  

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The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

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