TVCS of the Week: 15 October

  • TVC of the Week
  • October 15, 2013
  • Ben Fahy
TVCS of the Week: 15 October

Who's it for: Orcon by Contagion and Curious

Why we like it: Making fun of charity advertising cliches is a fairly risky approach. But Kim Dotcom's the perfect pitchman for this kind of attention-grabbing schtick (slightly ironically, it's thought he gave his fee to charity) and, given his notoriety, he's a good get for a challenger brand like Orcon. 

Who's it for: Tourism Fiji by Colenso BBDO and Curious

Why we like it: Tourism ads don't have to be complicated. They need to pique people's interest in visiting by showing them the good bits—and how they might feel when they're where. And this Derek Henderson-shot spot, which features a whole range of classic tourism scenarios and aims to show that happiness is everywhere in Fiji, does that pretty well. And not an army general in sight. 

Who's it for: MediaWorks Radio by MediaWorks and Pleasure Kraft

Why we like it: It's no TVC, but it's a good idea executed well and it's always nice to see people in this industry laughing at themselves. 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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