Who's it for: SPCA and DraftFCB
Why we like it: It's way bigger than a TVC and it's the apple of the internet's eye at the moment. And rightfully so. A brilliant, creative and absolutely preposterous idea well-executed. And, even better, it's for good, rather than evil.
Who's it for: Localist by Projector and 8com
Why we like it: Nothing like a bit of innuendo to showcase your 'mobile recommendation engine', if you know what I mean, and I think you do.
Who's it for: The Great NZ Science Project by Ogilvy and Thick as Thieves
Why we like it: Kids say the darndest things. Scientists don't.