Trade Me’s journey takes out March’s Ad Impact Award

March was another great month for advertising, but there can only be one winner of the Colmar Brunton Ad Impact Award.

This month that went to Trade Me with ’20 Years Young’. The TVC showed Trade Me’s journey from a bedroom start-up to one of New Zealand’s leading trading websites.

The Trade Me advertisement won the Colmar Brunton Ad Impact Award for three key reasons:

  1. Branding
  2. Meets needs
  3. Differentiation

See the below infographic for more information about February’s Colmar Brunton Ad Impact Award:

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