Thompson Spencer establishes first Australian offices 

Leading New Zealand-headquartered independent advertising agency Thompson Spencer is expanding into Australia.

Establishing a local presence in Sydney and Melbourne marks the agency’s next bold move.

Over the past 15 years, it has delivered innovative, results-driven campaigns across 74 countries.

Thompson Spencer already services clients in the Australian market including Wattyl, Seagrass Hospitality Group, Chartered Accountants and DoorDash.

This move comes hot on the heels of a landmark merger with performance media agency Reason – forming one of New Zealand’s largest full-funnel independent agencies.

All in for Aussie brands

Thompson Spencer Co-CEO Melanie Spencer says: “Our vision has always been to build one of the greatest modern ad agencies in the world.”

“We’ve earned our reputation in New Zealand and proven our impact globally. Now, we’re ready to take on the Australian market with the same fearless, future-focused mindset.

“Setting up a base in Sydney and Melbourne allows us to deliver our bold creative vision directly to Aussie brands,” Spencer adds.

Co-Founder Wendy Thompson says: “Australia is a dynamic and thriving market and presents an exciting opportunity for us, as well as our Kiwi clients eyeing their own move into the market. 

“Our ambition is to help brands dominate, not just participate. We do this by blending creative disruptors, media maestros and AI futurists to deliver bold ideas and real impact, leading advertising innovation across the globe.” 

The next chapter

Olivia Thompson and Madison Trevella are leading the Australian expansion.

Thompson has relocated from New Zealand after working with Thompson Spencer for six years and will head up the Sydney office.

As a key figure in the agency’s journey, Thompson brings a wealth of experience to the role.

In her previous position at Thompson Spencer NZ, she led numerous large bluechip clients such as New World, Mitre 10 and The Warehouse Group.

Trevella leads Thompson Spencer’s operations in Melbourne. She also brings local expertise and leadership to help drive the agency’s presence in the Victorian market.

Olivia Thompson, Australia business director, says: ”This is a major milestone for Thompson Spencer and I’m excited to have the opportunity to shape the next chapter for us.”

“We’ve already built great relationships with Australian brands. And having boots on the ground means we can be more hands-on and in tune with the market.

“We’re here to deliver creative that challenges, strategy that sharpens and media that gets business results,” Thompson adds.

Built for what’s next

Wendy Thompson founded the agency 15 years ago as Socialites, establishing it as a leader in social media marketing.

In 2019 Melanie Spencer joined the vision to evolve the agency into a full-funnel creative and media powerhouse. 

Over the years the agency has acquired 4 specialist agencies. They opperate across traditional and digital media, video production, Chinese advertising, influencer and talent management. The agency has since rebranded to Thompson Spencer. 

Its merger with Reason last month will further amplify its ability to deliver innovative and integrated marketing solutions.

The combined agency now boasts an expanded team of over 53 talented professionals.

They are actively recruiting to meet the rising demand and continue their trajectory of growth across global markets.