Last year The Enthusiasts and Auckland University of Technology developed a new brand platform – ‘Find your greatness’. Now the strategic and creative brand communications practice is back with take two.
The first instalment drew on the insights that through AUT’s more collaborative, creative and connected approach to learning – they were better able to unlock students’ deep potential.
‘Find your greatness 2.0’ features four more AUT students with diverse stories of success – from an aerospace engineer creating titanium parts that will be launched into space, to a research scientist with the NZDF, a human rights lawyer making a difference, and a healthcare engineer developing Covid life saving devices.
“The greatest proof of AUT’s difference is our amazing students. They go on to do diverse and incredible things, and so many credit their time at AUT for that initial spark. Hearing their stories, we hope will inspire the next generation of great graduate,” says Luke Patterson, Chief Marketing Officer at AUT.
Martin Yeoman, Strategy Partner at The Enthusiasts says: “Being able to help a student find their true passion and purpose in life is one of the most valuable things a university can offer. We constantly come across amazing AUT alumni who can pinpoint the exact moment someone at AUT helped them find their direction and set their course for greatness.”
Creative Partner, Jamie Hitchcock adds: “AUT is only one part of a student’s journey. Each of the four students we profiled comes with their own unique story, their upbringing, experiences, and passions. We wanted to visually explore each of the individuals’ stories, then bring to life the ‘moment’ where AUT helped them find their inspiration and direction. In these executions we’ve continued to project large scale imagery of their lives all around them telling the story of where they’ve come from, and where they’re going.”
The commercials are directed by Armagan Ballantyne with projections and online by Jon Baxter, of Perceptual Engineering. Outdoor media supports the campaign with images shot by Spid Pye.
Agency: The Enthusiasts
Agency Producer: Fleur Swarbrick
Client: AUT, Luke Patterson, Chief Marketing Officer
Jayne Mayerhofler: Director Marketing and Recruitment
Georgina Hammond: Director Brand Strategy & Capability
Charlotte Hunt: Campaign Manager
Sam Mickell: Director Alumni Relations
Claudia Mischke: Brand Content Manager
Simon Horrocks: Senior Marketing Manager
Production Company: Perceptual Engineering
Director: Armagan Ballantyne
Director / Projection / Online: Jon Baxter
Cinematographer: Maria Ines Manchego
Editor: Peter O’Donoghue
Film Co Producer: Lani Feltham
Sound Design & Audio: Beatworms – Cam Ballantyne
Stills Photography: Spid Pye