Telecom goes viral - literally

  • Marketing
  • October 28, 2009
  • Ben Fahy
Telecom goes viral - literally

NZ Geographic


Telecom said their new whatchamacallit logo could literally be anything we wanted it to be. They told us, in rather non-committal fashion, it was our job to attach meaning. And attach meaning we did. Some thought it was expressive, floral and energetic. Some thought it was an "arseterisk". Some thought it was difficult to dislike a balanced blue squiggle. And some didn't really care either way. But no-one – until now – has likened it to a sinister superbug, a silent killer that, according to the September/October edition of New Zealand Geographic, is our nation's biggest threat.

We're sure you'll agree it brings new meaning to the phrase viral marketing.

Fatuous logo speculation aside, the Little Light of Mine website is definitely worth a gander, particularly if you want to find out what tickles the various fancies of piñata makers, bike aficionados, cake decorators, mountain climbers, zoo lovers, cricket players, film directors or long-haired skateboarders. And, if you feel inclined to tell Telecom about your own inner-most passions (keep it clean), you might even win something.

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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