Strategy adds Wellington string to its bow as Cue added to growing network

Fresh from an impressive Best Awards haul, its first Effie accolade, a big Kathmandu rebrand and the global launch of MahiFX, Strategy Design and Advertising has ramped up its expansion plans by bringing Wellington’s Cue Design into the fold, with the studio adding to its existing offices in Christchurch, Auckland and Sydney.Cue Design has more than 20 years’ experience in the Wellington market working with large corporate and government clients like Telecom, the NZ Fire Service, the National Library, the NZ Police and the NZ Food Safety Authority.

“We go beyond a normal working relationship to being integrated in their business,” says managing partner Peter Gray. “With clients like Outward Bound, the Insitute of Directors, Asianz and the Reserve Bank, we’ve had a journey of more than eight years…Strategy have not only built an enviable reputation for creating outstanding design-led work but have also created an internal culture that inspires confidence, inspiration and passion to craft the very best work for their clients…A successful partnership should share similar professional and personal values and respect for each others point of view. For me it feels right, feels comfortable.”

Group creative partner Guy Pask, who started Strategy in 1992 and was joined by Geoff Cranko in 2002, says he’s looking forward to working with Gray and with Caspian Ievers, the new design director in the Wellington studio, who has previously worked in Strategy’s Christchurch studio.

Strategy opened its Auckland office late last year after aligning with Seven and there are also plans afoot for expansion into Japan. There are now 80 people working in the network, with ex Ogilvy planning director Michael Prentice as the group strategic director across the offices.


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