NZME rolls out a new pop-up radio show and Pead PR expands its offering.
Launching today NZME have added a new temporary radio show staring Jono and Ben, titled Iso-luncheon.
The midday Iso-Luncheon is an hour of radio for all Kiwis, featuring Kiwis (the famous and the not-so-famous) who are staying home, doing their bit for the country.
Pead PR expands
Pead PR have annocuned an initiative to strengthen its digital and social strategy to combat the effects of the global pandemic.
The new initiative includes a furthered focus on their in-house content publishing as well as a network of freelance services which includes videographers.
Kelly Grindle, Pead’s director of integrated strategy, says it is more important than ever for businesses and brands to be agile and flexible, and that the agency is fully equipped to support them with advice on how to adapt and the tools to implement these new approaches.
“Over the last few years, we have invested heavily in our digital and social capabilities, which has given us a strong position from which to assist brands at this time. We’re also creative specialists, so are well-equipped to advise businesses in how best to respond during this tricky period.”
Beyond traditional media relations, Pead also offers government relations, and can assist with defining organisational issues, identifying legislative champions and assisting in outreach to government officials.
Pead’s in-house government relations specialist has been working around the clock to updates on the ever-evolving of COVID-19 and the implications it has for their business.