Amidst a lockdown, Lumo has still announced the deserving winner for 2020’s first Lumo Pixel Award. Going to DDB for its work with Sky Sport.
The interactive OOH campaign was praised for its use of dynamic content, something which Lumo CEO Phil Clemas says we continue to lack.
“The Pixels were invented to inspire and educate agencies and brands about the dynamic and interactive capabilities digital out-of-home has to offer. We want to get creatives excited, to get their imaginations flowing and help them apply some of these ideas and concepts into potential campaigns.”
The judging panel was made up of a number of New Zealand’s creative luminaries including Letizia Bozzolini, Bex Radford, Chris Schofield and Peter Vegas, with convenors James Polhill from Hello Ltd and Kent Harrison, co-founder and executive vice president from Lumo.
Peter Vegas, creative director for Draft FCB comments on the entries: “The ideas were wide and varied, but we did see that the thinking was generally more focused on the connection between the technology Lumo has available, the idea and the way it is translated onto large digital screens.”
The win went to the joint creatives of Jake Blood and Josh Thompson who were praised by judges for their creative use of Lumo’s Automatic Number Plate Recognition to grab the attention of motorists sitting in traffic.
Jake Blood, co-winner for DDB states: “Lumo billboards are kitted out with some impressive technology, which got us thinking about a bunch of clever ways to use it. We wanted to make something that people, travelling nearby, would find fun. We feel lucky to have a platform in New Zealand that allows us to play our ‘Life needs more sport’ concept.”