Stihl and DDB laugh in death’s face once more

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52 overly sensitive souls complained to the ASA about DDB’s last ad for Stihl because they felt it lacked sensitivity and was disrespectful of death. The vast majority, including the agrarian warriors who buy such machinery, embraced the dark humour. Thankfully, the ASA saw sense and none of the complaints were upheld. Well, the complainers will probably have their pens at the ready again after the latest in the Stihl series ‘Mercy Dash’ went live last night and while the death isn’t quite as overt this time, it’s still lingering there entertainingly in the background. 

This was one of Paul Hankinson’s last pieces of work for DDB before he left to take up the creative director reins at .99. And it’s a pretty damn good one to go out on.


Client contact:

Managing Director: Jim Bibby

Marketing Manager: Sophie Wardrop

Agency: DDB Group New Zealand

Group ECD: Toby Talbot

Deputy Creative Director/Art Director: Regan Grafton

Head of Copy/Writer: Paul Hankinson

Head of TV: Judy Thompson

Agency Producer: Tania Jeram

Managing Partner: Scott Wallace

Account Exective: Jessica De Court

Film Company: Robber’s Dog

Director: Adam Stevens

Film Company Producer: Mark Foster

Editor: Stuart Reeves @ The Editors

Grade: Pete Ritchie @ Toybox

Online: Stefan Coory @ Blockhead

Audio: Liquid Studios

Music Composition: Peter van der Fluit

Sound engineer: Jon Cooper



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