Southern Cross Health Society has appointed independent agency True as its new brand and communications agency.
This comes after a pitch understood to have involved True, 99 and one or two other unnamed agencies.
“Naturally we’re thrilled to be working with the team at Southern Cross,” says True managing director Steve Kane.
“The process they ran was refreshingly collaborative and transparent. We’ve now got a great task ahead of us, to engage New Zealanders around the incredible journey Southern Cross Health Society has been on, and where they’re heading into the future.”
Southern Cross chief marketing officer Chris Watney says the member-owned organisation is looking for strength in the brand space as it seeks to transition from being a health insurer to a health and wellbeing assurer.
“True demonstrated that they really understand what Southern Cross Health Society stands for and our aspirations for where we want to take the brand,” he says.
This win adds to what has been a good year for True, with the agency also winning ASB, Airpoints and Cheers NZ during 2017.
The account was previously held by Contagion.
Contagion chief executive Dean Taylor wished the client well as it moved on to True, and said that one of the standout moments of the partnership was the launch of the client’s Sparkle Screen during the Big Gay Out earlier this year.
“We were really proud of this work,” Taylor said.
With over 853,000 members, the Southern Cross group is the biggest provider of health insurance in the country.
In the 2017 financial year, the business reported a surplus of $6.3 million.
The appointment is effective immediately.